"We want to inspire and enthuse"

The aim of the new website is to offer end customers from the communal catering sector a platform where they can find solutions and inspiration for their industry.

At the same time, we are now focusing on the expertise of our employees in planning and advising on communal catering and gastronomy concepts. After all, that is our great strength.

A good example here is certainly the topic of company catering, for example canteens, snack points or company restaurants. Previously, we mainly focussed on our BASIC LINE products for serving food in this context. Now we are placing these in context and presenting complete solutions.

We have asked ourselves what is needed for a comprehensive food serving system - from the strategic concept to individual components such as plate dispensers or tray clearing trolleys. Visitors can either put the products together themselves conveniently on the website and enquire directly with us or have the opportunity to make personal contact with our team at various touchpoints, who can also provide comprehensive advice on planning if required.

Absolutely. We support our customers with our expertise in developing fresh ideas. It is our job to think big and identify opportunities for growth, both large and small.

Automation and digitalisation are the future of food supply. On the website, visitors will find many opportunities to find out about comprehensive solutions in these areas in order to counteract factors such as a shortage of skilled labour and rising costs.

In the "Customer worlds" sub-section, for example, we look at the pain points of bakeries, catering companies, hospitals and the like. In particular, we present the topic of food distribution on the conveyor belt. Those who rely on B.PRO solutions here automate monotonous and heavy work and thus free up personnel capacities.

"Look & Feel" now correspond to how we see ourselves at B.PRO. We stand for products with quality and design, which is why we have also adopted many of the visual elements of the products graphically. However, the most important thing for us was actually to focus on our expertise - and services such as planning and advice. We want to show solutions that really help the customer move forward.

In any case. Our customers don't talk to a robot. We want to encourage dialogue and quickly get in touch personally when necessary. This, combined with comprehensive solutions that we can realise thanks to our strong partnerships, makes all the difference. And this is now strongly reflected on the new website.

In the next stage of expansion, we want to include references. These best cases should inspire our customers with regard to the realisation of their own projects. We have, of course, planned further concrete steps. However, we also want to leave ourselves room to incorporate feedback from our users in professional kitchens even more in future, for example.

I have been with B.PRO GmbH for six years. For me, the best thing is to be able to show the company as I have experienced it during this time - with convincing products and concepts, but above all with people who are passionate about what they do. Many of my colleagues have provided me with valuable input. Together, we had the goal of creating a website that inspires and promotes dialogue.

You would think it was when the website went live. But it was actually the moment when I was able to show my colleagues a rough version for the first time. It was good to see that they felt represented by the new online presence and could identify with it.

The website is now the central point where all systems and communication converge. It makes us digitally competitive, attractive for the markets, in short - fit for the future.