
Almost 40 years on the job – and still having fun: Günter Hofbauer, Regional Sales Manager South/Bavaria, shows that passion and dry humour are often the best sales strategies
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Almost 40 years on the job – and still having fun: Günter Hofbauer, Regional Sales Manager South/Bavaria, shows that passion and dry humour are often the best sales strategies

Kitchen chef Fabian Dietrich has more than 69,000 followers and over 1.1 million likes on his social media channels. In an interview with B.PRO, the 35-year-old revealed why he now prefers to cook for mini gourmets rather than in a Michelin-starred restaurant.

B.PRO digitalises portioning on the basis of patient-specific data with SmartTray ID. This reduces room for interpretation and increases process stability – which is why it was presented with the NEXT of Market Award 2026.

Outstanding automation and new solutions for serving, return and transport: B.PRO will be in Hamburg from 13 to 17 March 2026, showcasing how central processes in commercial catering can be designed efficiently and practically.

What do employees really like to eat? A recent survey by Sodexo shows which dishes were particularly popular in their restaurants in 2025. Key takeaway: the concept of the classic is increasingly being reinterpreted.

Practical product innovations, spectacular live events, a great deal of expertise and communication on all aspects of commercial catering: the leading trade fair in Stuttgart will be showcasing B.PRO in many facets, opening its doors from 7 February.

With the new sorting station, B.PRO has created a solution for the growing requirements at daycare centres and schools. If offers clear processes, child-friendly orientation and a sorting logic in line with legal requirements.

Rising costs and limited scope to make changes will continue to characterise catering for young people in 2026, as highlighted by a recent VDSKC survey. This makes it all the more important to focus on structures to reduce this pressure, as well as on securing durable and efficient equipment
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B.PRO Sales Manager Antonio Mesa Doblas is solely responsible for the markets in Spain, Portugal and South America. Whether it's automation, digitalisation or large-scale projects, this multilingual bundle of energy tackles every task head-on. There's no sign of retirement yet.

A recent Circana study shows: Commercial catering is holding its own even in difficult economic times. Find out what is behind this – and how B.PRO supports those in charge – in the blog.

The hospital VAMED Klinik Hagen-Ambrock needed a new food serving line to enable patients in wheelchairs to participate in the food serving process. Regional Sales Manager Sven Nowacki reveals how it was possible to make this wish a reality within just a few weeks and without any construction work.

How does B.PRO work in one of the most demanding markets in Europe? General Manager Daniel Rewell offers insights into key product focuses, customer structures and the most important development topics.