
What moves the commercial catering sector?
New demands, new opportunities: How commercial catering is positioning itself for the future
Commercial catering is often overlooked in public perception. In reality, however, it is one of the strongest performing sectors of the German food industry. The recently published study "Underestimated giant: How commercial catering can effectively and reliably supply Germany" by Denkfabrik Zukunft Gastwelt (DZG) and the Deutsches Institut für Gemeinschaftsgastronomie (DIG) takes a comprehensive look at the role of the sector for the first time.
The figure is impressive: Over 16 million meals are served every day, totalling around 6.6 billion per year. In daycare centres, schools, clinics, companies and care facilities, commercial catering covers large parts of the supply of food in sensitive phases of life, from childhood to old age. The study confirms that commercial catering is not only systemically relevant, but also has enormous potential for the sustainable transformation of our diet – if the right course is set.
New demands, new self-conception
Today, guests and society in general expect more than just catering. More and more people want to know where their food comes from, how it was prepared and what impact it has on health and the climate. This attitude does not stop at canteens, dining halls and hospital ward kitchens. According to the study, 73% of respondents would like to see more regionality and seasonality in commercial catering, and almost as many call for more transparent communication about ingredients, origin and preparation methods.

This is not just about ingredients, but also about identification. The classic lunch break is celebrating a comeback, fulfilling a growing need for a sense of community, slowing down and appreciation in everyday catering. Company catering outlets will regain popularity if they not only fill employees up, but also create spaces for experiences. In clinics, daycare centres and schools, there is a growing awareness that good food can make an active contribution to therapy, education and participation – and thus to equal opportunities and social integration.
Expectations and reality: The structural imbalance
The downside: Many facilities are unable to fulfil the growing expectations. The investment backlog is enormous. According to the study, there is a nationwide shortfall of around EUR 10 billion to modernise catering infrastructure, digitalise kitchens and train skilled workers. There is often a lack of serving capacity in daycare centres, suitable technology to keep food warm in nursing homes and staff in schools. At the same time, pressure in the kitchen as well as in service and logistics is high. This restricts flexibility and hinders a holistic transformation.

"Commercial catering is the hidden engine of our food system. But in many places it is running on wear and tear," says study author Nicole Klaski. She argues in favour of a systematic upgrading of the sector – not just politically and socially, but also in terms of planning. After all, anyone who supplies millions of people every day deserves more than minimum standards. Especially in phases of life when people are particularly dependent on quality, reliability and care.
Levers for more quality and efficiency
Precisely because the industry is so large, its leverage for change is enormous. When more sustainable processes, healthier recipes and modern technology take effect, their impact is multiplied. The study shows that even small improvements in the infrastructure lead to measurably better results – in terms of food quality, hygiene, use of resources and employee satisfaction.
There is a particularly acute demand for intelligent solutions that simplify processes and help to fulfil legal requirements. For example, for seamless temperature documentation, the traceability of ingredients or hygiene monitoring. At the same time, digital control and smart units are becoming increasingly important: Where processes can be standardised and centrally monitored, reliability increases and the susceptibility to errors decreases. When requirements change frequently, modern serving technology and modular furnishings offer the necessary flexibility.

How B.PRO supports change
This is precisely where B.PRO comes in – with durable systems that can be flexibly adapted to existing structures and expanded step by step. This results in solutions that do not demand everything at once, but can do everything that modern catering needs. Whether in process or product.
B.PRO offers pioneering concepts in the field of food distribution conveyor automation, for example. Modular systems for the automatic loading of trays allow manual work steps to be reduced in a targeted manner, while visualisations on displays assist the team with portioning. The result is a minimised error rate and optimised personnel deployment with increased process reliability.
When it comes to daycare centres and primary schools, the JUNIOR-SERVE all-in-one serving system comes into play. In view of the upcoming requirement to provide all-day childcare from 2026, it covers the entire process from delivery to serving and clearing.
The , for example, is equipped with precise sensor technology which, in conjunction with the software solution from collaborative partner QMSpot, enables the temperature to be maintained with pinpoint accuracy throughout the entire distribution process – a key aspect in sensitive areas such as clinics or retirement homes. Data on other processes and cleaning intervals can also be recorded, analysed and documented centrally. Digital quality assurance saves time, reduces risks and creates transparency for internal and external inspection bodies.

Conclusion: From cog to key player
The future of commercial catering does not begin tomorrow; it begins now. Those who view as a lever for better nutrition, more sustainability and social participation must strengthen their structures – from political awareness to technical implementation. With the right technology, reliable partners and a clear strategy, it can be transformed from a silent cog into an active driver of a healthy and fair food culture.
- Eye-catcher with added value
A customised look for catering products brings real benefits for managers and guests. Whether colour accents, decors or logos, B.PRO offers a wide range of options for personalising food serving counters and other equipment.
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The modernisation of the Bühler company restaurant and snack bar at its site in Leobendorf, Austria is already yielding tangible results among employees. B.PRO contributed solutions for modern food serving.
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An inherent part of everyday food logistics is ensuring the safe and efficient transport of heavy loads, whether dishes, drinks or food in large containers. To make this work even easier, we have revised and improved our serving trolley range.